DIVERSITY, EQUITY, AND INCLUSION

Cheap Urlfreeze Jordan Outlet believes in the power of running and grassroots outreach to make positive and lasting change. Our business efforts are grounded in this premise in order to make good on our brand vision of inspiring the runner in everyone.

The ongoing systemic racism and brutality actioned against the Black community in the summer of 2020 made the contradiction of our vision with our reality inexcusably clear. While we state we’re committed to inspiring the runner in “everyone,” the Black community is glaringly underrepresented throughout the Cheap Urlfreeze Jordan Outlet business in employment, customer base, corporate leadership and store ownership.

When it comes to issues of diversity, equity and inclusion (DEI), we recognize that it’s ignorant to trust that these areas can and will change for the better without an ongoing focus that’s tethered to specific, time-sensitive, measurable goals and executed with tactics rooted in intention, urgency and transparency.