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Over time, trade has undergone real revolutions and the market streetwear and some sneakers were not spared. Even before the evolution of distribution methods, this is the number of outings that has been completely upset with dozens of pairs per Saucony. We can cite the brand of Kanye West, Yeezy who continues to revisit his flagship models like the Yeezy 350 V2 but also Jordan, with the avalanche of color on the good-looking yet affordable sneakers. Likewise Nike has amplified its declination strategy of its classic models such as the Nike Air Force 1 or the Nike Dunk. Between reissue of emblematic colors like the Celebrities Love These Reebok Sneakers And You Can Buy Them Now or the creation of a new range as with the Nike Air Force 1 Shadow.
Adidas Originals Prophere V2 Marathon Running Shoes Sneakers FW4264 swoosh It is thus place as the most productive sports equipment supplier in the world. The appearance of digital has revolutionized the mode of consumption of the sneakers. A time reserved for sneakers addict who came to buy their pair directly in the store closest to their home, digital made the accessible the sneakers to the greatest number. But which strongly contributes to the influence of sneakers It is of course the collaborations between the greatest designers and the giants sportswear like Adidas, Nike, Puma. Whether Adidas with his iconic collaborations with Kanye West, Or Pharrel Williams, Nike continues to rethink his models by giving the chance to designers from the four corners of the world to let their creativity speak with the project Air Jordan 1 Fearless. We can see in particular the famous district Château Rouge de Paris represented on the very beautiful Air Jordan 1 Maison Château Rouge. Brands also innovate the distribution of products by creating collections and sneakers exclusive according to the regions of the world as very recently the Yeezy Mono Ice reserved for EUnited States. The brands of sneakers succeed in anchoring themselves in the daily life of its consumers through ever more weekly weekly releases and innovative distribution methods.
The merger of luxury and the Sneaker Culture: JORDAN x dior, NIKE X SACAI, Adidas X Chanel
The great novelty that stands out as a trend is the meeting between the world sporstwear with the sneakers And the world of luxury with haute couture creators. The first to grasp this potential is the German brand Adidas. By integrating creators into its creative teams, surprising collaborations have emerged with the Raf Simons Ozweego or collaboration with the creator Rick Owens. We have also found a permanent range for 10 years Y3, a signed line Yohji Yamamoto. Likewise the first striking collaboration between a luxury house and a sportwear brand was born with the association Chanel X Pharrel Williams on a Onitsuka Tiger Machu Racer Marathon Running Shoes Sneakers 1183B877-600 extremely limited. Nike also managed to make a place of choice in the world of haute couture with strong collaborations with the Japanese house Comme des Garçons.
We find a magnificent Like boys Air Force 1 or a pack of 3 Proenza Schouler WOMEN SHOES 95. Likewise for several years the brand Undersonal continues to innovate by reworking original models as with the overbreak or the famous Dunk High. But this is the brand of Bill Bowerman, Nike who comes out of collaborations between luxury and Sportwear. In 2017, Nike associates with the famous designer of Chigaco Virgil Abloh, currently artistic director of the house Louis Vuitton. Thus the label of the American creator and DJ Off-White And Nike offer us a first series of 10 models followed by several other silhouettes. Regulating materials with a destructured dimension, this collaboration will make an impression, opening the door to other partnerships.
Thus in 2020, a unique collaboration between Jordan and the house Dior of the group Lvmh TIMBERLAND Boots stringati 'Killington' navy nero Dior on the swoosh, New Bio Sandal Sandals In Beige Suede sportswear Photos via Sneaker Addict, Supreme of James Jebbia associates with Louis Vuitton For a capsule collection that will be talked about with it with a magnificent logo box with the LV monogram. Gradually sportswear, streetwear And Luxe merge to form only one and the same block.
In 2021, collaboration pushed the concept further thanks to the collaboration The 50. Nike and Virgil associates to revisit the Nike Dunk Thanks to 50 variations available only via exclusive access to the application SNKRS.
It's even Virgil Abloh who will talk about the end of streetwear in an interview with Dazed : "I would really say he's going to die, you see? His time is over. Kind, still how many t-shirts can we have, still how many hoodies, still how many sneakers ?
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The future of SNEAKERS : NIKE Adapt, Adidas Futucraft, YEEZY 700 V3
Sports brands are perpetual looking for new models. In recent years, brands are constantly offering new models. With its revolutionary technology Boost, Adidas, declines its silhouettes by playing on the performance dimension with the pureboost or his ultraboost. Yeezy And Kanye West offer us ever more technical models with avant-garde silhouettes like the Steve Madden Ashen Sneaker in Blaugrün Bunt Nike Innovates by revisiting its classics. One of the most popular innovations, the merger of the Air Max 1 And Air Max 97 with the Proenza Schouler WOMEN SHOES 1/ 97 Sean Wotherspoon.
Composed of a sole of Air Max 1 and a colorful upper in a corduroy on a base of Air Max 97, this pair marked the world of sneakers To the point of becoming a collector's pair. the Swoosh brand works around his bubble ofair with the appearance of new models such as Vapormax or hybrid silhouettes as with the Sacai Vaporwaffle. Sports equipment manufacturers also innovate directly in their manufacturing process taking into account environmental causes. Adidas has quickly seized the environmental issue by offering us the first 100% recyclable pair with the adidas Futurcraft Converse One Star Pro Alexis Sneakers Shoes 171326C boost and a upper in primeknit Made from plastic waste. Nike CRISI stitched ankle boots Nike Space Hippie.
Finally the brand of Oregon, incorporates new technologies in its sneakers To always push the comfort and performance of athletes. After creating the Nike Air Mag, first autolating shoe, Nike made self -burning shoes accessible with the Nike Air Adapt. Designed for the practice of basketball, This shoe revolutionized the sneakers With its technological approach and lacing adapting perfectly to all feet. Whether in manufacturing processes, the design, the models, the giants of sneakers always repel the limits of sneakers Air Force 1 GORE-TEX Boot.