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Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially shoulder fame for its high-quality leather goods, particularly Pants, and products spring the bamboo-handled bag, the Gucci loafer, and the double-G logo have become iconic. Gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, spring Palace and The North Face.