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OUR HISTORY
Through the years the UrlfreezeShops brand has evolved and expanded but we remain unwavering in our mission: serving and protecting the sneaker subculture that we shaped. Take a look through the UrlfreezeShops history from inception to present day.
BRANDS WE’VE COLLABORATED WITH
TIMELINE
Filter
EVENTS
COLLABS
LONDON STORE OPENING
2002
Our authentic sneaker journey started in our original flagship store in St Annes Court, located in Soho.

Founded by streetwear pioneers Michael Kopelman, Simon Porter and Fraser Cooke in 2002, who envisioned an independent sneaker store with a realm of exclusive possibilities. Feeding into a consortium programme that was top-level and niche, distributing the most exclusive trainers on the market from a limited handful of brands.
AIR STAB LAUNCH
2005
Filippa K basic T-shirt
SUPERSTAR 35TH ANNIVERSARY
2005
izzue press-stud quilted shirt jacket
AIR MAX 90 BAROQUE BROWN & BLACK
2006
ADIDAS ORIGINALS CAMPUS 80S PACK
2007
ZX800 FP AQUA A TO ZX
2008
LONDON STORE RE-OPENS
2010
After 6 reigning years at St Annes Court, UrlfreezeShops resided into a short departure from the sneakers world. After a 2 year closure, we re-opened our doors in 2010, in the heart of Soho in Berwick Street, Becoming a standalone member of the JD Group. Signifying new admirable beginnings but also keeping things authentic; we opted for an innovative store change.
French Connection Denim Zip-Up Shirt
2011
Womens Grey Borg Lined Hoodie
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
Joining forces with Saucony Originals, we took visual insipration from the neon lights of the local sex shops and elegant nightlife. Bright blue and royal suede contrast with the black suede of the upper to juxtapose the bright lights of the shadowy underbelly of soho.
CLARKS SPORTSWEAR TAWYER
2013
nike huarache light concrete 2014 22x ce305b09605c952e4c7d196fd5a3c81b
NIKE HUARACHE LIGHT CONCRETE
2014
UrlfreezeShops & ALIFE CAPSULE COLLECTION LAUNCH
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
izzue press-stud quilted shirt jacket
2015
THE MACCHIATO COFFEE BAR AT 80 BERWICK ST
2015
MSGM Kids bead logo-print sweatshirt
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
Ce sweat-shirt doré de
2016
PADMORE & BARNES
2016
ONE STAR 'JEWEL' LAUNCH
2017
Applying a jewel upgrade to the One Star logo, we used this collaboration as an opportunity to pay homage to five 'Jewels of Soho': Dukes Cupboard, bar Bruno, Reckless Records, Jack Hui, and Frith Street Tattoo.
'THE TEN' INSTORE EVENT
2017
Patterned Band Collar Jacket
2017
TEEN patch-detailed T-shirt
MM6 Maison Margiela Kids T-shirts til Børn
2017
round-neck jersey T-shirt Bianco
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
Stone Island Junior Teen Shirts for Kids Never Stop Exploring T-shirt
2018
2018 signigied momentous change; with the decision to expand our brand globally. opening our first European store located in the Le Marais district in Paris. One that reflects the unique, cuturally diverse community we also posses in London.
FUTURECRAFT 40 RELEASE
2018
Man Jeans Blue Arg Vintage Pullover
Dsquared2 Ribbed Cotton Blend Sweatshirt With Logo
2018
A NEW LOOK LONDON STORE
2018
The London flagship store was undertaking an immense overhaul, replacing the wood hut exterior into a polished futuristic metal and stone finish that provided an inviting open space fit. Oversized benches have replaced the fibreglass sections, with display shelvings
F*CK, THAT'S DELICIOUS
2018
GIVENCHY LIMITED EDT
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
s suede effect cropped jacket
2018
BOSS pineapple-print shirt
James Perse knitted crewneck sweater
2019
For this project, we reimagined two fo Converse's most celebrated silhouettes through the lens of vintage American collegiate sportswear. The two footwear styles were released alongside a reversible pullover hoodie with included design elements from each shoe.
M Lounge T-shirt i blød ribstrik Del af sæt
Aries Mystic Business T-Shirt
2019
SIDE A SIDE A LAUNCH
2019
PARIS ONE YEAR ANNIVERSDAY
2019
JOMA T-shirt RFEA Competition Fit 20 21 Red
Forte Forte TOPS SHIRTS
2019
FREQUENT PLAYERS MIX SERIES LAUNCH
2019
JASON MARKK AT PARIS FASHION WEEK
2020
ETRO paisley-print shirt 200 GREY
AIR MAX 95 '110'
2020
KARHU X SSSU LEGACY '96
2020
JOMA T-shirt RFEA Competition Fit 20 21 Red
2020
long-line T-shirt Giallo
WELCOME TO SOHO WITH RAVEN
2021
Snoopy Reflective Sweater
2021
VANS X MID CITY SIGNS COLLECTION
2021
HARTCOPY 2022
2022
2022 saw us bring back our in-store events at our London store! For feels like forever, we had the great opportunity of being the UK's only stockist of The Hartcopy Journal- Volume 1. To celebrate, we invite down creative lead, Sam le Roy for an in-store launch and signing event.
MIZUNO WAVE RIDER 10
2022
NEW ERA 9FIFTY
2022
Tall T-shirt i hvid med brystlogo
2022
To celebrate this 20th anniversary, we've created a blueprint exhibition making our prominence within sneaker culture. Charting our collaborative history frominception through to our now current home on Berwick Street, London, and Rue Du Temple, Paris.
Snoopy Reflective Sweater
STASH EXHIBIT
2022
INDEX
LONDON STORE OPENING
2002
AIR STAB LAUNCH
2005
SUPERSTAR 35TH ANNIVERSARY
2005
AIR MAX 90 BAROQUE BROWN & BLACK
2006
ADIDAS ORIGINALS CAMPUS 80S PACK
2007
ZX800 FP AQUA A TO ZX
2008
LONDON STORE RE-OPENS
2010
French Connection Denim Zip-Up Shirt
2011
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
CLARKS SPORTSWEAR TAWYER
2013
NIKE HUARACHE LIGHT CONCRETE
2011
UrlfreezeShops & ALIFE CAPSULE COLLECTION LAUNCH
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
izzue press-stud quilted shirt jacket
2015
THE MACCHIATO COFFEE BAR AT 80 BERWICK ST
2015
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
Ce sweat-shirt doré de
2016
PADMORE & BARNES
2016
ONE STAR 'JEWEL' LAUNCH
2017
'THE TEN' INSTORE EVENT
2017
Patterned Band Collar Jacket
2017
MM6 Maison Margiela Kids T-shirts til Børn
2017
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
Stone Island Junior Teen Shirts for Kids Never Stop Exploring T-shirt
2018
FUTURECRAFT 40 RELEASE
2018
Dsquared2 Ribbed Cotton Blend Sweatshirt With Logo
2018
A NEW LOOK LONDON STORE
2018
F*CK, THAT'S DELICIOUS
2018
GIVENCHY LIMITED EDT
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
s suede effect cropped jacket
2018
James Perse knitted crewneck sweater
2019
Aries Mystic Business T-Shirt
2019
SIDE A SIDE A LAUNCH
2019
PARIS ONE YEAR ANNIVERSDAY
2019
Forte Forte TOPS SHIRTS
2019
FREQUENT PLAYERS MIX SERIES LAUNCH
2019
JASON MARKK AT PARIS FASHION WEEK
2020
AIR MAX 95 '110'
2020
KARHU X SSSU LEGACY '96
2020
JOMA T-shirt RFEA Competition Fit 20 21 Red
2020
WELCOME TO SOHO WITH RAVEN
2021
Snoopy Reflective Sweater
2021
VANS X MID CITY SIGNS COLLECTION
2021
HARTCOPY 2022
2022
MIZUNO WAVE RIDER 10
2022
NEW ERA 9FIFTY
2022
Tall T-shirt i hvid med brystlogo
2022
STASH EXHIBIT
2022
Hype Pink Space Print Kids T-Shirt
App Store Google Play
Meliertes T-Shirt Braun
App Store Google Play

Womens Grey Borg Lined Hoodie | #TeamFP

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round-neck jersey T-shirt Bianco

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