Where first are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about Where first, but some parts of the site will not then work. Where first do not store any personally identifiable information.

Where first enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow Where first then some or all of Where services may not function properly.

Where first allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information Where first collect is aggregated and therefore anonymous. If you do not allow Where first we will not know when you have visited our site, and will not be able to monitor its performance.

Where first may be set through our site by our Zero-sko partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow Where first, you will experience less targeted Zero-sko.