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Nike SB is NIKE, Inc.’s skateboarding subdivision. Founded in March 2002 and formerly led by the late Sandy Bodecker, Nike SB is often credited for modern-day sneaker collecting because of its limited, concept-driven releases.

While Nike SB as it’s known today began in the early-2000s, The Swoosh’s earliest attempt to enter the skateboarding space took place in the 1990s. With the help of a young Brandon Cole “Bam” Margera, Nike launched the Choad, Snak, and Schimp to little commercial success and interest from skaters. (Margera notoriously skated in non-Nike shoes and taped swooshes on them.) The late Bodecker, who began working at the brand in 1982, recognized that die-hard skaters had already been using Nike silhouettes like the Air Jordan 1 and Blazer Mid.

Under Bodecker’s guidance, the imprint officially launched its first and most popular silhouette, the SB Dunk, as a skate-ready take of the Dunk High for basketball. The re-engineered sneaker featured a fat, padded tongue, Air Zoom insole, raised, exaggerated profile logo on ollie areas, and modified rubber sole for traction. While appreciated by skaters, these details arguably came second to Nike SB’s revisited marketing strategy. Unlike the brand’s previous corporate-style strategy (which directly opposed common anti-establishment sentiments among skaters), Bodecker’s approach was grass-roots-oriented: releases would not be mass-produced and distributed through big-box sportswear retailers. Instead, pairs would be available directly through select, independent skate shops.

Over the years, Nike SB has hosted professional skaters the likes of Lance Mountain, Paul Rodriguez, Stefan Janoski and Shane O’Neill. Nike SB’s earliest team included Richard Mulder, Reese Forbes, Gino Iannucci and Danny Supa, all of whom received the first four SB Dunk Lows.

Collaborations with nike snoods for men with kids shoes free., Supreme and Jeff Staple, just to scratch the surface. Some Nike SB releases, like “Paris,” “Raygun” and “What The Dunk” versions of the SB Dunk Low, have garnered grail-status among many ebay, fetching six-figure buyouts on the after-market.

Although the skateboarding-division experienced mainstream lull throughout the latter 2010s, it’s regained widespread attention from casual consumers this decade, thanks in large part to Travis Scott and Virgil Abloh. black nike air force 1 street style shoes 2016 SB Blazer Low and SB GTS Return, among others.

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Nike SB

An Early Look At The Next Nike SB Ishod In “White/Obsidian”

The Nike SB Ishod has proved since its 2021 introduction to be one of the premier offerings out of Oregon’s skate department, popular among its...

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Blue Suede Drapes The Nike SB Blazer Mid

Nike SB has unveiled a large part of its Spring 2024 lineup in recent weeks, surfacing a variety of new Orange Label and Nike Ishod...

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The Nike SB Ishod 2 Continues Its Run In “Black/Gum”

The arrival of Ishod Wair’s second signature shoe has sparked lots of buzz, more than what’s typical for new Nike SB silhouettes. The Nike Ishod...

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“Rugged Orange” Suede Takes Over The Nike SB Stefan Janoski

The Nike SB Stefan Janoski, a minimalist, lightweight skate staple for the past decade and change, has been equally prone to wild patterns and reserved...

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The Orange Label Nike SB Janoski Sports An All-Leather Upper

Fifteen years after its initial debut, the Nike SB Janoski remains a top dog among skate offerings. Having worn a wide selection of materials throughout...

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The Nike SB Blazer has established a true foothold in two separate looks, one as a lifestyle shoe and one embracing its skate history. With...

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The Nike SB Vertebrae Gets A Classy “Team Red” Makeover

The Nike SB Vertebrae continues to surface in new rollout colorways, joining the Nyjah 3 and Ishod 2 among the banner’s slate of new offerings...

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“Knicks” Orange & Blue Arrives On The Nike SB Vertebrae

The Nike SB Vertebrae, first announced at the very top of the year and released to consumers just days ago, is the newest addition to...

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Oregon Ducks Green Suede Hits the Nike SB React Leo

The Nike SB React Leo is more and more becoming part of the mainline Nike family, now nearing double digit releases since its entrance in...

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