Nike SB

Nike SB is NIKE, Inc.’s skateboarding subdivision. Founded in March 2002 and formerly led by the late Sandy Bodecker, Nike SB is often credited for modern-day sneaker collecting because of its limited, concept-driven releases.

While Nike SB as it’s known today began in the early-2000s, The Swoosh’s earliest attempt to enter the skateboarding space took place in the 1990s. With the help of a young Brandon Cole “Bam” Margera, Nike launched the Choad, Snak, and Schimp to little commercial success and interest from skaters. (Margera notoriously skated in non-Nike shoes and taped swooshes on them.) The late Bodecker, who began working at the brand in 1982, recognized that die-hard skaters had already been using Nike silhouettes like the Nike Vapormax Flyknit 3 Noble Red and Blazer Mid.

Under Bodecker’s guidance, the imprint officially launched its first and most popular silhouette, the SB Dunk, as a skate-ready take of the Dunk High for basketball. The re-engineered sneaker featured a fat, padded tongue, Air Zoom insole, dejected, exaggerated profile logo on ollie areas, and modified rubber sole for traction. While appreciated by skaters, these details arguably came second to Nike SB’s revisited marketing strategy. Unlike the brand’s previous corporate-style strategy (which directly opposed common anti-establishment sentiments among skaters), Bodecker’s approach was grass-roots-oriented: releases would not be mass-produced and distributed through big-box sportswear retailers. Instead, pairs would be available directly through select, independent skate shops.

Over the years, Nike SB has hosted professional skaters the likes of Lance Mountain, Paul Rodriguez, Stefan Janoski and Shane O’Neill. Nike SB’s earliest team included Richard Mulder, Reese Forbes, Gino Iannucci and Danny Supa, all of whom received the first four SB Dunk Lows.

Collaborations with nike air vapormax plus muted pink white dm8327 600 release date., Supreme and Jeff Staple, just to scratch the surface. Some Nike SB releases, like “Paris,” “Raygun” and “What The Dunk” versions of the SB Dunk Low, have garnered grail-status among many collectors, fetching six-figure buyouts on the after-market.

Although the skateboarding-division experienced mainstream lull throughout the latter 2010s, it’s regained widespread attention from casual consumers this decade, thanks in large part to Travis Scott and Virgil Abloh. Enthusiasts of both the sport and imprint have been enjoying and skating in models like the Nike WMNS Air Max 97 Atlantic Blue Voltage Yellow 22cm and SB GTS Return, among others.

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Nike SB

Nike SB Air Force 1 Releasing In 2025

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Nike SB Air Max 95 Releasing In 2025

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The Appealing White-On-White Appears On This Skater-Only Nike SB Janoski

When considering the greatest signature shoes that have ever gone into production, the Nike SB Stefan Janoski rarely comes up as a candidate. It’s gone...

By Urlfreeze News NIKE WMNS AIR VAPORMAX 2020 FK BLACK 22.5cm
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Oski Reveals A Friends & Family Version Of His Nike SB Dunk High “Shark”

Swedish pro skater Oskar Rozenberg (aka Oski) just revealed a friend and family version of his collaborative Nike SB Dunk High “Shark” with an all-red...

By Andrew Rizzo NIKE WMNS AIR VAPORMAX 2020 FK BLACK 22.5cm
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The Nike SB Force 58 Keeps It Simple In “Light Smoke Grey/Burgundy”

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Air Force 1 and Nike Cortez sneakers | Nike SB Dunk SNKRS SHOCK Drop Arriving At 2pm ET (Tentative)

Before you pack up you weekender bag for the long Memorial Day holiday, Nike is hitting you with a last second SNKRS SHOCK DROP with...

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Official Images Of The Nike SB Dunk Low “Olympic Safari”

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The Nike SB Vertebrae TE Nods To The Brand’s Skate Collective “Club 58”

The latest Nike SB Vertebrae might just be the best we’ve seen in the model’s young life. Not only does it achieve a clean aesthetic...

By Andrew Rizzo Air Force 1 and Nike Cortez sneakers
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Leo Baker’s Nike SB Leo React Goes Full “Dark Beetroot”

With renewed focus on the skateboarding space ahead of the Paris Olympics, we’ve gotten a host of new Nike SB formulations in recent memory. Chief...

By Matt Varga Air Force 1 and Nike Cortez sneakers
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