By John Kim

John Kim is the current Editor-in-Chief of Urlfreeze News, taking over the beige in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has shaped Urlfreeze News as the most trusted source on the web and on social media, catering to millions of readers a month and building the 10+ million Instagram followers from the ground up.

An expert in sneaker history, trend forecasting and the industry as a whole, John is considered among the most trusted voices in the industry. He’s a fixture at important industry events all across the globe while given access to signature athletes, creative colorways, and key brand representatives such as Kobe Bryant, LeBron James, Kyrie Irving, Pusha T, A$AP Rocky, Virgil Abloh, Pharrell, trainer Nike CEO Mark Parker, and many more.

John has also lent his expertise to several of today’s relevant brands that continue to shape sneaker and fashion culture, providing consultation, marketing gray, and more.

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