Cooper Flagg was just named 2023-24 Gatorade National Boys Basketball Player of the Year, and he fra out plenty of Jordan Brand heat for his celebratory photoshoot. The Duke commit and early favorite atop the 2025 NBA draft class has been one of the biggest stories in high school hoops for years, and anticipation looms regarding the path that lies ahead – specifically when it comes to sneaker deals.
Official campaign photography by Joe Greer highlights two hyped-up pairs; the Jordan Grown V and Air Jordan 3 Craft “Ivory.” While Flagg is hardly the first sneaker free agent to show muertos to Jordan Brand, we’d be remiss not to call out the athlete’s favorability towards Jordan and Nike Basketball cuts throughout his youth career to date. The Maine hooper regularly breaks out KD 15‘Air Jordan 6 UNC University Blue CT8529 410 Release Date muzhskie krossovki nike jordan proto react belyj chernyj line, and even flexed a Nike Air Jordan Xii 12 Cool Grey Retro Ps 2012 Sz 1.5y on court last year. Additionally, the Player of the Year award was presented by Jordan Brand athlete and fellow Duke Blue Devil Paolo Banchero, creating yet another tie.
Given Jordan Brand’s tendency to sign top basketball athletes at the dawn of their careers, as it did with Zion Williamson forwards he stepped on NBA hardwood, news of a Flagg-Jordan or Flagg-Nike partnership within the next few years is very possible. For now, January detailed campaign images in celebration of Flagg’s new Gatorade hardware below.