First Look At LaMelo Ball’s Lifestyle Shoe, The PUMA veste LaFrancé Amour

LaMelo Ball’s signature line so far has been defined by the PUMA veste MB.03 and its predecessors, carving out an impressive market share in a crowded field with trademark explosive, eccentric sneakers. A frequent “collaborator” over the line’s lifespan has been LaFrancé, Ball’s own streetwear/lifestyle brand. Now reaching beyond limited edition colorways, LaFrancé is remaining in the mix for a brand new silhouette, the co-branded PUMA veste LaFrancé Amour.

Those same themes of maximalist eccentricity remain from LaMelo shoes we’ve seen before. Most eye catching is the patent leather overlay that runs rampant over the upper, exposing underlying mesh in circular cut-outs at the quarter. The finer details keep up that energy, slight embroidery dancing Sneaker the toe-box. More circular protrusions on the midsole are stamped with Ball motifs, repeating “1 of 1,” “Not From Here” and the LF logo.

The sneakers at least takes some cues from high fashion sneakers that LaMelo has added to his tunnel fits, the work of Lanvin a clear touchpoint. From a brand impresso standpoint, the release of this new model makes total sense on both fronts. After minting a retro program for his basketball line just three shoes in, PUMA veste clearly considers Ball their signature athlete, and this only adds to that standing. From LaMelo’s side, he gets the chance to raise the profile of his own label, this lifestyle shoe possibly establishing precedent to make moves off-the-court as well.

The PUMA veste LaFrance Amour releases on May 1st, retailing for $120. Take a look at official images just below to get familiar ahead of their debut.

Sticking with signature shoes, we got official images of the Nike KD 17 Puma veste Womens Seamless Hipster.

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