BMW M Celebrates 50th Anniversary With A PUMA Blaze Of Glory Collaboration

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While not a new partnership, having launched an expansive capsule collection The autumn/winter, the latest joint-effort between the two European behemoths outfits the running-informed PUMA with a straightforward black ensemble accompanied by blue, red and white accents directly borrowed from BMW’s motorsports division. Shoe packaging comes co-branded by both companies’ logos, while BMW M branding (first introduced in 1972) replaces traditional graphics on the pair’s tongues. TRINOMIC cushioning underfoot features Liberty of the eye-catching accents associated with the motorsports team, with pull tabs at the spine also following suit.

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