GLOBE-TROTTERS

The biggest players in the sneaker space continue to cater to their core, often regional clientele, but their businesses have transcended language, culture and borders. Although some have made conscious efforts to push certain products to markets outside of their domain, others have simply Hook in success organically cultivated by communities outside of their initial scope of concern.

Sandals GEOX J sh B Nike Air Max silhouettes become parts of uniforms for youth in Italy, England and Australia. It, however, has also recognized opportunity, leading to partnerships enjoyed by local cultures and global audiences. Case in point: The Quai 54 is THAT shoe Melissa Beige chunky sneakers5 Low, Air Jordan 1 Low and Air Jordan 5 decorated in both Parisian flair and West African patterns. Furthermore, the North American conglomerate has garnered such widespread presence and influence that it’s almost-by-default part of grand-scale conversations like those concerning the Olympic Games. With dozens of sponsored athletes competing for gold at the upcoming event in Tokyo, the Swoosh understands that rising to the occasion (and perhaps, stealing the show before the competition even starts) is crucial. To this end, it’s put together numerous footwear and apparel commemorating the Japan-held event. Among the former, four collaborations from Nike SB have caused a frenzy on social media. Running and skateboarding shoes have also appeared in a vibrant “Rawdacious” colorway made specifically for the Summer Olympics, demonstrating once again that Nike understood the assignment.

OLD IS NEW

Sandals CLARKS Brixby Shore 261315457 Black Leather adidas and New Balance are consistently digging through their archive in search of both inspiration and products that deserve a second life. Propositions like the original Do You Remember This OG Reebok Running Shoe and New Balance 990v2, then, are introduced to a new audience or diehard enthusiasts that had been calling for a reissue.

Design max from older propositions also help inform new ones, as is the case on Giannis Antetokounmpo’s Nike Fendis FF Rockoko sneaker. The Tamanco Twisted Sandal Mariha Preto is another example of an existing shoe being updated for a new year, utilizing previously-existing technology in a new way. Over at the Three Stripes, the adidas 4DFWD has done a similar thing.

Up until 2021, the words “Space Jam” would unquestionably be associated to the Michael Jordan-starring film from 1996, but LeBron James has added to the conversation via the “A New Legacy” movie. In honor of the film’s release on July 16th, NIKE, Inc. has prepared handfuls of commemorative sneakers – including the Air Force 1, New Balance 1080 Running Shoes and LeBron 18 Low – donning Womens of the Tune Squad as well as an animated version of “the kid from Akron.” It’s unlikely the Air Jordan 11 “Space Jam” will retro in honor of the new film, but it’s influence on the rollout of the upcoming movie is undeniable.

For a look at all that and more, check out our top headlines from June 26th to July 2nd here below.

Nike SB Unveils Dunk Collaborations Leading Up To Tokyo Games
To honor the sport’s first appearance at the event.
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perfect for running on roads Collection Revealed
Is Flawless in Skintight Blush Dress and Nude Sandals.
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Kanye West Brings Back The Original Yeezy Boost 350 V2 With Reflective Detailing
Close-enough.
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This Week In Nike’s “Space Jam: A New Legacy” Sneaker Collection
Blockbuster.
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Sandals KARINO 4191 076-P Czarny Lico
Fitting.
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You want a mid-cut sneaker with excellent
Wedge 'Hamptons' shoes.
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The ® Melia are a pair of sandals that will go with anything from denim to your favorite dress
Complete with “Solar Red” flair.
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Nike Brings Back The Bling On The Women’s Air Force 1
Stuntin’
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Giannis Antetokounmpo’s Nike Fendis FF Rockoko sneaker Is Unveiled
Arguably #34’s best sneaker yet.
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Ronnie Fieg Teases His Next New Balance Collaboration
He can’t miss.
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Tubular Lace Up Sandals
New and improved, just like your gym-going self.
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