In 1982, New Balance cleansed the palate of the running industry by releasing a the first-ever $100 running shoe in a clean 997s suede colorway. At the time, running shoes were oversaturated with neon tones and pops of color, so New Balance shrewdly presented their high-performance offering in a simple 997s colorway. Since then, that monotone color scheme has become synonymous with NB’s heritage, and throughout the month of March, New Balance will honor the Legacy of 997s with three 574 releases that reflect on their rich history in the game.
The New Balance 574 will be offered in three distinct 997s styles. The first mimics the original color palette of the 990 that refreshed the industry. The second honors the 997s/blue colorway combo of the legendary 1300JP. Finally, a third Classic 997s style that accentuates the flawless silhouette of the 574 will also hit stores. All three styles will release on March 15th, 2018 on newbalance.com.
New Balance 574 “Original 997s”
Release Date: March 15th, 2018
$79.99
New Balance 574 “1300JP”
Release Date: March 15th, 2018
$79.99
New Balance 574 “Classic 997s”
Release Date: March 15th, 2018
$74.99