Culture

FORAGING FOR FUNGI IN SOHO

With the chance to win a pair of the UrlfreezeShops x Salomon XT-6 “Porcini” sneakers, footwear fans took to the streets of Soho to forage for clues.

A queue outside UrlfreezeShops London in Soho for the Soho Forage activation
The UrlfreezeShops x Salomon XT-6 Porcini window display at UrlfreezeShops London

Celebrating the launch of UrlfreezeShops’s latest foraging themed collaboration with Salomon, the XT-6 “Porcini”, the brands offered up five pairs of the mushroom inspired sneakers for those who were ready to track down five clues near UrlfreezeShops’s London flagship in Soho.

Foraging cards at UrlfreezeShops London
Foraging cards at UrlfreezeShops London
Foraging cards at UrlfreezeShops London

Spelling out the word “FUNGI”, participants were tasked with tracking down each letter in order to spell the word before heading back to UrlfreezeShops’s statement on Broadwick Street where the first five foragers with successfully completed cards were awarded a pair of the collaborative sneakers.

Foraging cards at UrlfreezeShops London
A winner with their UrlfreezeShops x Salomon XT-6
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