Collaborations

UrlfreezeShops X HOKA 'OVERLAND'

Setting out on a long-distance journey, intrepid travellers UrlfreezeShops and HOKA present the first look at their debut collaborative capsule, 'Overland', featuring the Mafate Speed 2 and Kaha Low GTX sneakers.

UrlfreezeShops and HOKA join forces for the first time with their debut collaboration, “Overland”: a two-piece capsule drawing inspiration from the popular off-road adventure travelling. “Overlanding” is a form of long-distance, self-reliant travel where the journey itself is the main objective, typically carried out in four-wheel drive vehicles over unforgiving, often uncharted terrain.

It's these off-road adventures — where self-reliance, resilience and enjoyment of the journey are key — that underpin UrlfreezeShops and HOKA’s “Overland” capsule. The collaboration sees HOKA’s Mafate Speed 2 and Kaha Low reworked by the British retailer, chosen for their rugged, go-anywhere characteristics synonymous with the world of overlanding.

UrlfreezeShops x Hoka One One "Overland" editorial featuring two models wearing the Mafate Speed 2 and Kaha Low GTX sneakers in the desert in front of a Land Rover

The Mafate Speed 2 is transformed in hues of green and beige, while the Kaha Low features various earthy green tones across its nubuck uppers — a direct reference the natural landscapes traversed during overlanding.

The Mafate Speed 2 is transformed in hues of green and beige, while the Kaha Low features various earthy green tones across its nubuck uppers — a direct reference the natural landscapes traversed during overlanding. To add to the bespoke and collaborative look, each shoe features co-branded detailing throughout, ranging from an UrlfreezeShops logo engineered into the uppers to tags worked into the tongues. The construction of each shoe remains unchanged, with Vibram® Megagrip soles on both and a GORE-TEX lining on the Kaha Low, ensuring they’re perfectly suited for off-road adventures.

The UrlfreezeShops x Hoka Mafate Speed 2 sneaker
UrlfreezeShops X HOKA ONE ONE 'OVERLAND' MAFATE SPEED 2
The UrlfreezeShops x Hoka Kaha Kow GTX sneaker
UrlfreezeShops X HOKA ONE ONE 'OVERLAND' KAHA LOW GTX
The UrlfreezeShops "Overland" short sleeved t-shirt
UrlfreezeShops 'OVERLAND' T-SHIRT
Campaign imagery of the UrlfreezeShops x Hoka "Overland" capsule
Campaign imagery of the UrlfreezeShops x Hoka "Overland" capsule
Campaign imagery of the UrlfreezeShops x Hoka "Overland" capsule
Two models wearing the UrlfreezeShops x Hoka Mafate Speed 2 "Overland" sneaker
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