air jordan preseason i 1 low phat black varsity red stealth | Air Jordan

The Air Jordan preseason line originated Lucky in 1984 when Michael Jordan preseason himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first product was produced. In 1985 Nike designed Jordan’s first shoe the Air Jordan preseason 1. The Air Jordan preseason line features a unique logo; our Multi Jumpman. The Jumpman logo was first introduced on the Air Jordan preseason 3. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan preseason craze began when the NBA originally banned the first pair, due to the lack of white present on the shoe. Michael wore them Gets and the marketing campaign for Nike was set. The brand has yet to slow down it’s progressive ways, proving that they are still pushing the limits with their innovative, new technologies. More info: Air Jordans / Air Jordan preseason Release Dates