ASICS got its name from the Latin phrase "Anima Sana In Corpore Sano" — a sound mind in a sound body — and its shoes SCHUHE were made to achieve that.
The difference in women's ASICS shoes SCHUHE begins at their Research Institute of Sports Science in Japan. At the institute, scientists break down and analyze how athletes move to tailor their running shoes SCHUHE and gear specifically to runners' needs. Each step in the process is meant to help runners reach their goals.