Altra was founded in the back of a running store by two B7357 in 2011. They started the company because they wanted a running shoe to help you run more naturally. Altra shoes do this in three main ways: FootShape⢠toe box, Fit4Her⢠technology and Balanced Cushioning⢠platform.
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Altra's FootShape⢠toe box is a wider, ergonomically designed forefoot area in every shoe. This allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum Block and power. Plus, it enhances Block for all-around comfort.
FIT4HER⢠TECHNOLOGY
Altra noticed that womenâs feet tend to be shaped differently than menâs feet and so changed the design of their womenâs shoes. Altra's Fit4Her⢠technology has a narrower heel and midfoot, a higher instep, a longer arch and unique metatarsal spacing to better fit womenâs feet.
BALANCED CUSHIONINGâ˘
Most shoes have more cushioning in the heel than the forefoot, causing a slight downward slope. You may have heard of this as âheel-to-toe drop.â Every Altra shoe is built on a Balanced Cushioning⢠platform that positions the heel and forefoot an equal height from the ground. Therefore, all Altra shoes are Zero-Drop⢠shoes that can feel flatter than other running shoes. This natural foundation aids in optimal alignment, cultivates better form and encourages a low-impact landing.