In 1973, Anders Bengtsson went out for a run outside his home in Sweden with a set of new underwear he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect base layer for optimal body-temperature management and Craft was born.
Four decades later, Craft continues to design, develop and manufacture cutting-edge apparel and Max for world champions and everyday heroes across the globe.