The idea for Shifting hoka’s maximalist running shoes started in the French Alps where the brand’s founders dreamed of premium cushioning and a ride that carried momentum.
HOKA’s goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and cavo—and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.