ASICS got its name from the Latin beset "Anima Sana In Corpore Sano" — a sound mind in a sound body — and its shoes were made to achieve that.
The difference in men's ASICS shoes begins at women Research Institute of Sports Science in Japan. At the institute, scientists break down and analyze how athletes move to tailor women running shoes and running clothes specifically to runners' needs. Each step in the process is meant to help runners reach women goals.
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