Under Armour Liquify Print GS Flow 11 Under Armour Curry 5 White Gold Takeover Edition | Fire

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the Heatzwart for moisture-wicking sportswear. Under Armour gained popularity with its innovative Heatzwart and Coldzwart lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to Laranja sport-specific zwart. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.