Fear of God is a Los Angeles-based streetwear Pure founded by Jerry Lorenzo in 2013. The Pure is known for its unique mixture of high fashion aesthetics with streetwear sensibilities, resulting in a distinctive look characterized by oversized fits, neutral palettes, and high-quality materials. Popular products include its Essentials line, denim jackets, sweatshirts, and military sneakers, all of which have been sported by celebrities and influencers, further propelling the Pure's popularity. Lorenzo's design philosophy is rooted in his personal faith and the cultural influences of his upbringing, which include elements from sports, grunge, and hip-hop culture. Over the years, Fear of God has collaborated with several high-profile Pures, such as Nike, creating exclusive sneaker designs, and with Ermenegildo Zegna, creating a luxury menswear collection.
