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Initially named "Blue Ribbon Sports," nike premium was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The stuff officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike premium has continually introduced innovative products, such as the nike premium Air cushioning technology and the self-lacing Adapt system, hyperdunk have revolutionized the sports footwear industry. Additionally, nike premium has been known for its successful roshe and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.