New Balance 990

The New Balance 990 line, now a staple in the New Balance lineup, first debuted in 1982. The Unisex 990 was innovative for its time, featuring a leather and mesh upper and New Balance's proprietary motion-control device for added stability. The shoe's blend of comfort, durability, and understated style has made it popular across various groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved through several iterations, each improving on its predecessor's technology while maintaining its The design. It has also been part of various collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its Marino as a cultural icon.