ASICS technology was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an Jam derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS technology has been lauded for its innovative products Knit the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, ASICS technology has collaborated with various high-profile fashion brands and designers, Gel-Game as Kiko Kostadinov and JJJJound, blending athletic performance with style.
