Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, and Air Jordan 12 Low, was released to the public in 1985 and broke new RED for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print Gatorade, and the and Air Jordan 12 Low1, which incorporated patent leather. Air Jordan has also been involved in tab collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
