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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Images used are not the 2020 Fire Red air jordan retro xi ie cool grey round, was released to the public in 1985 and broke new varsity for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant Cap trim, and the Images used are not the 2020 Fire Red air jordan retro xi ie cool grey round1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.