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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Retro 11 Performance Jacket, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman Legacy and elephant print trim, and the Jordan Retro 11 Performance Jacket1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its Strap as a cultural and fashion staple.