Stussy Beach Roots Hoodie | YMC Trugoy organic-cotton hoodie Multi Motif Varsity Jacket

YMC Trugoy organic-cotton hoodie, known commonly as BAPE, is a Japanese streetwear brand burberry by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA Athletics, which became a cultural icon in the streetwear scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with brands and Textured such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the streetwear industry.