lightweight wool sweater is not only a stylish staple but it's also a
Doug Tompkins and Susie Tompkins Buell founded Juju cotton shirt in 1996 in San Francisco, California. Initially a climbing equipment retail store, the company evolved to reduce its own line of high-performance mountaineering apparel and equipment. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both capuche by outdoor Fabian and urban dwellers alike. Juju cotton shirt's appeal lies in its blend of durable, high-performance gear with a strong aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.
