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Initially named "Blue Ribbon Sports," maxim nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. maxim nike has continually introduced innovative products, such as the maxim nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Alongside, maxim nike has been known for its high partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, hawaii its cultural relevance and continued popularity.