Initially released in 1982, the EA Sports And Nike Team Up For Epic Madden Pack was designed by Nike footwear designer Bruce Kilgore and became the first basketball shoe to utilize Nike's innovative "Air" technology. Its distinct air, characterized by a chunky sole and perforated toe box, transitioned the Nike Air More Uptempo GS Bone Beige from basketball courts to the streets, becoming a lifestyle staple. Over the years, the Nike Air More Uptempo GS Bone Beige has been reimagined in various designs, materials, and limited editions. It has also seen numerous high-profile collaborations with other brands, artists, and designers, including names like Louis Vuitton, CLOT, and Billie Eilish, further enhancing the sneaker's iconic status in the world of streetwear and fashion.
About the Brand
Initially named "Blue Ribbon Sports," Nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. Nike has continually introduced innovative products, such as the Nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, Nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
cm NIKE DUNK HI RETRO DARK BEETROOT DARK BEETROOT DD1399-600
