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Launched in 1984, Air Jordan Paris was created by Nike for NBA Version Michael Jordan. The first model, Jordan Paris Why Not 0.2 Black White, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan Paris 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Paris Why Not 0.2 Black White1, which incorporated patent leather. Air Jordan Paris has also been involved in grape collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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