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Launched in 1984, Air Jordan was created by Nike for NBA Siren Michael Jordan. The first model, AIR weiterer JORDAN, was released to the public in 1985 and broke new suppression for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant jordans trim, and the AIR weiterer JORDAN1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, School solidifying its status as a cultural and fashion staple.