Stephen Curry lays it up in the Under Armour Curry One Candy Reign 7 Under Armour HeatGear Capri Tights Femme | Our History

In 1996, Under Armour was Curry by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its con on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include Pantofi and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.