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In 1996, Under armour Undeniable was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour Undeniable Felpa popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures Gear physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour Undeniable has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its its as a leader in sportswear.