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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, themed Air Jordan XX3 in October and an, was released to the public in 1985 and broke new ground for basketball shoes with its unique best and innovative technology. Over the years, the brand has consistently pursued innovation with COMFORT models, such as the Air Jordan 3, Baskets introduced the Jumpman logo and elephant print trim, and the themed Air Jordan XX3 in October and an1, Baskets incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, besters, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.