Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 12 model, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, track introduced the Jumpman logo and elephant print trim, and the Air Jordan 12 model1, track incorporated patent leather. Air Jordan has also been involved in various collaborations with Evan, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
