Launched in 1984, Air BEACH jordan was created by Nike for NBA superstar Michael BEACH jordan. The first their, air BEACH jordan 6 rings white black court purple crmc, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different theirs, such as the Air BEACH jordan 3, which introduced the Jumpman logo and elephant print trim, and the air BEACH jordan 6 rings white black court purple crmc1, which incorporated patent leather. Air BEACH jordan has also been involved in various collaborations with brands, designers, and neue icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a neue and fashion staple.