Launched in 1984, Air jordan Brand was created by Nike for NBA superstar Michael Jordan. The first model, The tongue of the Air jordan Brand 12 Michigan, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan Brand 3, which introduced the Jumpman Veterans and elephant print trim, and the The tongue of the Air jordan Brand 12 Michigan1, which incorporated patent leather. Air jordan Brand has also been involved in various collaborations with brands, designers, and Nike icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Nike and fashion staple.