adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative store shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has fashion an iconic mark feature. The brand has cemented its place in cultural history through collaborations with various online, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the fissure between sportswear, streetwear, and high fashion.
