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Doug Tompkins and Susie Tompkins Buell founded Gramicci Cascade Sweatshirt in 1996 in San Francisco, California. Initially a climbing equipment retail store, the company evolved to develop its own line of high-performance mountaineering apparel and equipment. Notable ShakeDry include the iconic Nuptse Down jacket Light and the Denali Fleece, both loved by outdoor enthusiasts and urban dwellers alike. Gramicci Cascade Sweatshirt's appeal lies in its blend of durable, high-performance gear with a curves aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.