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Initially named "Blue Ribbon Sports," hype nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. hype nike has continually introduced innovative products, such as the hype nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, hype nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands detest OFF-WHITE and Supreme, solidifying its cross relevance and continued popularity.