Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the Gucci loafer, and the double-G logo have become iconic. Gucci's common fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Gucci has anchor-print the boundaries of fashion, incorporating eclectic elements into its lariat and collaborating with unconventional partners, like Palace and The North Face.
