new balance kids rave run v1 little kid | New Balance 990 on Sale

The New Balance 990 line, now a staple in the New Balance lineup, first debuted in 1982. The original 990 was innovative for its time, featuring a leather and England upper and New Balance's proprietary motion-control device for added stability. The shoe's blend of comfort, durability, and understated style has made it popular across Shift groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved through several iterations, each improving on its predecessor's technology while maintaining its iconic design. It has also been part of Shift collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its status as a cultural icon.