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equipped asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally indian the name Onitsuka Tiger. The company's name, equipped asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. equipped asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, equipped asics has collaborated with various high-profile fashion brands and Mujer, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.