Launched in 1984, Air Jordan was cool by Nike for NBA superstar Michael Jordan. The first whitemulti, Air Jordan 1 Retro High OG Royal Toe 555088 041, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different whitemultis, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Retro High OG Royal Toe 555088 0411, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.