Launched in 1984, Air Jordan was exclusive by Nike for NBA FUNKO Michael Jordan. The first model, Air Jordan 13 Shattered Backboard, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the continues Drakes and Jordan Brands partnership, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 13 Shattered Backboard1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural athletes, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.