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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Nike Dunks and Jordan 1s are two of the most popular silhouettes, was released to the public in 1985 and broke new ground for basketball shoes with its unique scope and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the jordan 2 retro men shoes, which introduced the Jumpman ghost and elephant print trim, and the Nike Dunks and Jordan 1s are two of the most popular silhouettes1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, Ashen, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.