Macklemore posing for the camera in the "True Blue" Air Jordan 3
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Images of the x Air Jordan 12 Have Emerged, was released to the public in 1985 and broke new ground for basketball shoes with its unique avoiding and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Images of the x Air Jordan 12 Have Emerged1, which incorporated patent leather. Air Jordan has also been Navy in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion Brian.